Salvation Army: The Street is no Playground for a Child Close

Jun 2015

Salvation Army: The Street is no Playground for a Child

We used the childhood game of Hopscotch to illustrate the plight of street children in South Africa.

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Rhodes Food Group awards ATL account to Owen Kessel Leo Burnett

May 2015

Rhodes Food Group awards ATL account to Owen Kessel Leo Burnett

Owen Kessel Leo Burnett has been appointed as the above the line agency to Rhodes Foods. Rhodes Food Group is one of the oldest food producing companies in South Africa with a growing portfolio of market leading brands which includes Rhodes, Magpie, Bull Brand, Hazeldene, Portobello and Trout Hall.

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More from Leo

Salvation Army: 30 Seconds Close

May 2015

Salvation Army: 30 Seconds

Many people are asked to donate to charities, often unaware of the impact that donation can have. This Salvation Army advert illustrates the impact a donation can make, by demonstrating how much good the Salvation Army actually does in 30 seconds.

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DSTV: The Perfect Host Handbook Close

Apr 2015

DSTV: The Perfect Host Handbook

We created a pocket-size Perfect Host Handbook, which contains all the information wannabe hosts need to know to host the perfect dinner party. Each chapter provides viewers with handy tips to improve their various hosting skills and at the end of each one, they are pushed to a relevant DStv show so they can receive even more tips regarding that particular skill.

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Alfa Romeo 4C Launch Campaign Close

Feb 2015

Alfa Romeo 4C Launch Campaign

When Alfa Romeo needed to launch the new 4C model into the South African market, we were confronted by a unique set of problems – Alfa Romeo was a brand that was almost invisible, and that had no place in the mind-sets of the consumers. This showed through their poor monthly sales of only 10 cars a month nationwide.

So how did we launch a car that no one wanted? We told the consumers they couldn't have it – Only the passionate deserve to drive an Alfa Romeo.

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iNumber Number

Mar 2015

iNumber Number

Our campaign for iNumber Number, a South African action film, was recently featured on The Digital Age – a Behance owned website curated by R/GA (Adweek's digital agency of the year 2014).

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Felix Kessel on African creativity

Jan 2015

Felix Kessel on African creativity

"How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.

Almost every single time I meet a creative from the US, or Europe, I am asked the same question: How does African creativity stack up these days?

I want to shout out to the world that African creativity is alive and well, and kicking creative ass. Unfortunately, I know that this response will only prompt a request for examples, and the reality is that — South African work aside — these examples will be largely met with polite smiles." Felix Kessel

Ad award shows don’t get African creativity